Semalt Expert: Blocking Individual IP Addresses

Operating a website with inaccurate data can be a bit hectic. Internal traffic and unwanted traffic have been affecting small business operations and their management altogether. Traffic generated from the internal environment such as your employee's traffic can negatively affect your business without your knowledge. Your employees may visit pages and click back, lowering your bounce rates, a scenario that leads to your converting keywords are poorly ranked in the Google Algorithms.

Ivan Konovalov, the Semalt Customer Success Manager, warns that some browsers with your IP address can significantly skew your data and business records altogether. According to IT experts, businesses insist on generating external traffic from their external visitors rather than getting internal traffic. Luckily, latest updates in the Google Analytics can help business owners to exclude and block malicious threats, internal traffic, and Classless Inter-Domain Routing, a scheme that works on replacing older systems used by IP addresses to new ones.

Spammers working on penetrating into your account and sneak through referrer spammers and scams can now be blocked effectively using Google Analytics. Obtaining clean and accurate data from your Google Analytics is a great achievement of your campaign. However, new features and techniques have been put into place to help large firms and organizations that have more than 100 workers to exclude the bulk IP addresses from their reports.

How to determine the number of CIDR in your Google Analytics?

Classless Inter-Domain Routing (CIDR) is an IP addressing strategy that works to replace the older schemes to new ones. CIDR commonly applies to organizations with a large number of employees. Mostly, the scheme is expressed with a slash at the end to represent the number of individuals in that range. The larger the number at the end of the slash, the lesser the number of staff IP address.

An organization with a greater number of individuals is advised to hire IT experts to exclude IP addresses, bot traffic, and internal traffic affecting the data of the esteemed organizations. There also exists an online tool that identifies the number of individual IP addresses available on a given site.

Tips on how to create a view filter to block Individual IP addresses

  • Open the 'Admin' tab in your Google Analytics and click the 'customization or Reporting' icon on the top of your tab.
  • Visit your Google Analytics 'Property' icon and select the 'View' tab
  • Create a new view with a new name and set a new time zone
  • Go to your view filters and generate another new filter, and name it 'Exclude IPs'
  • Name your filter type 'predefined' and select the new destination. In this case, choose 'traffic from known IP address.'
  • Go to the next displayed box and select' that contain.'
  • Fill in the IP range in the box provided below and use the data you detected had internal traffic
  • Click the 'Save' icon to finish the process

After using the filter to block and exclude internal traffic, referrer spam, and individual IP address monitor your changes as results are realized and produced after two or three days. Before filtering your data, consider saving your valuable data to a default view to avoid losing valuable information after messing up with the blocking process. Google Analytics has been of much help to business owners and online marketers. Sign in to your Google Analytics and apply the above-listed steps to block IP addresses and CIDR affecting your website performance.